Last Updated: May 2026

1. INTRODUCTION

These Terms and Conditions (“Terms”) govern the use of the website located at https://smartglobalpublicity.co.uk (“Website”) and all services provided by Smart Global Publicity Ltd (“Company”, “Smart Global Publicity”, “we”, “our”, or “us”).

By accessing this Website, submitting an enquiry, engaging our services, signing a proposal, accepting a quotation, paying an invoice, or otherwise entering into a business relationship with us, you agree to be bound by these Terms.

If you do not agree to these Terms, you should not use our Website or engage our services.

These Terms apply to all visitors, prospective clients, existing clients, contractors, suppliers, and users of our Website.

2. COMPANY INFORMATION

Smart Global Publicity Ltd

Company Number: 17096201

Registered in England and Wales

Registered Office:

6 Skipton Road
Colne
England
BB8 0NH

Website:
https://smartglobalpublicity.co.uk

Email:
hello@smartglobalpublicity.co.uk

3. DEFINITIONS

For the purposes of these Terms:

Client means any individual, company, partnership, organisation, or entity purchasing or receiving services from Smart Global Publicity Ltd.

Services means any service provided by the Company including but not limited to SEO, PPC advertising, web development, analytics, branding, content creation, consulting, conversion optimisation, social media marketing, and related digital marketing activities.

Deliverables means any work, files, reports, websites, strategies, graphics, campaigns, content, documents, or assets created by the Company.

Proposal means any quotation, scope of work, agreement, statement of work, service package, invoice, or written offer issued by the Company.

Third-Party Platforms means any platform, service, software, or provider not owned or controlled by the Company, including Google, Microsoft, Meta, LinkedIn, TikTok, WordPress, Shopify, WooCommerce, Stripe, PayPal, OpenAI, hosting providers, CRM providers, and similar services.

4. OUR SERVICES

Smart Global Publicity Ltd provides professional marketing, technology, and business growth services, including but not limited to:

Digital Marketing

Search Engine Optimisation (SEO)
Local SEO
Technical SEO
Content Marketing
Link Building
Conversion Rate Optimisation (CRO)

Paid Advertising

Google Ads Management
Microsoft Ads Management
Meta Ads Management
LinkedIn Ads Management
YouTube Advertising
Display Advertising
Remarketing Campaigns

Website Services

Website Design
Website Development
WordPress Development
Shopify Development
WooCommerce Development
Landing Page Development
Website Maintenance

Analytics & Tracking

Google Analytics
Google Tag Manager
Conversion Tracking
Dashboard Development
Data Reporting
Marketing Attribution

Business Growth Services

Marketing Strategy
Sales Funnel Development
Customer Journey Mapping
Branding
Business Consulting
Growth System Design

The exact scope of work shall be defined in a separate proposal, quotation, agreement, invoice, or statement of work where applicable.

5. CLIENT RESPONSIBILITIES

Clients agree to:

5.1 Provide Accurate Information

The Client shall provide complete, accurate, and up-to-date information necessary for the delivery of Services.

5.2 Provide Access

The Client shall provide access to relevant systems, accounts, websites, hosting platforms, analytics tools, advertising accounts, and other resources required to perform the Services.

5.3 Timely Approvals

The Client shall review, approve, and respond to requests within a reasonable timeframe.

Failure to provide feedback or approvals may result in delays.

5.4 Content Responsibility

The Client is solely responsible for:

Website content
Product claims
Service descriptions
Legal disclosures
Advertising claims
Regulatory compliance

The Company shall not be responsible for verifying the legality or accuracy of information supplied by the Client.

5.5 Compliance Responsibility

The Client remains responsible for ensuring compliance with:

UK GDPR
Advertising Standards Authority (ASA) rules
Consumer protection laws
Industry regulations
Professional licensing requirements

6. FEES AND PAYMENT TERMS

6.1 Pricing

All fees are stated in GBP unless otherwise agreed in writing.

6.2 Deposits

Where a deposit is required:

Work will not commence until payment is received.
Deposits are non-refundable once work has begun.

6.3 Monthly Retainers

Retainer services are billed in advance unless otherwise agreed.

Retainer fees cover time allocation and resource planning and are therefore non-refundable once the service period has commenced.

6.4 Project Payments

Project-based work may require staged payments according to the agreed proposal.

6.5 Late Payments

Invoices not paid by their due date may result in:

Suspension of services
Delayed delivery
Removal of access to deliverables
Recovery proceedings

The Company reserves the right to charge statutory interest on overdue invoices in accordance with applicable UK legislation.

6.6 Third-Party Costs

Advertising spend, hosting fees, software subscriptions, premium plugins, domain renewals, AI tools, stock photography, and other third-party expenses are separate from service fees unless explicitly stated otherwise.

7. PROJECT TIMELINES AND DELIVERY

Any timeline provided by the Company represents an estimate only.

Delivery schedules may be affected by:

Client delays
Third-party approvals
Hosting issues
Software failures
Platform reviews
Regulatory requirements
Changes in project scope

The Company shall not be liable for delays caused by factors outside its reasonable control.

8. INTELLECTUAL PROPERTY

8.1 Client Materials

The Client retains ownership of materials supplied to the Company.

The Client warrants that it has the legal right to use and provide such materials.

8.2 Company Materials

The Company retains ownership of:

Methodologies
Systems
Frameworks
Templates
Processes
Internal tools
Proprietary documentation

unless otherwise agreed in writing.

8.3 Final Deliverables

Ownership of final deliverables transfers to the Client only after all outstanding invoices have been paid in full.

8.4 Portfolio Rights

Unless otherwise agreed in writing, Smart Global Publicity Ltd reserves the right to:

Display completed projects
Reference client work
Use project screenshots
Showcase results
Publish case studies

for marketing and portfolio purposes.

9. MARKETING PERFORMANCE DISCLAIMER

The Client acknowledges that digital marketing outcomes depend on numerous factors beyond the Company’s control.

Accordingly, Smart Global Publicity Ltd does not guarantee:

Search engine rankings
First-page positions
Lead volume
Revenue growth
Conversion rates
Return on Ad Spend (ROAS)
Website traffic increases
Sales volume
Business growth

Marketing performance depends on factors including:

Competition
Market conditions
Industry trends
Customer behaviour
Search engine algorithms
Platform policies
Website quality
Offer quality
Pricing
Brand reputation

The Company agrees only to provide professional services using commercially reasonable skill, care, and industry best practices.

10. SEO DISCLAIMER

The Client acknowledges that search engines operate independently from the Company.

Search engine rankings may fluctuate due to:

Algorithm updates
Competitor activity
Search intent changes
Technical issues
Industry trends

No SEO provider can guarantee specific rankings, and Smart Global Publicity Ltd expressly disclaims any such guarantee.

11. PAID ADVERTISING DISCLAIMER

Advertising platforms such as Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and similar services are independent third-party platforms.

The Company cannot guarantee:

Campaign approval
Advertising performance
Lead generation volume
Cost per acquisition
ROAS
Revenue growth

The Client remains responsible for advertising budgets paid to third-party platforms.

12. AI AND AUTOMATION DISCLAIMER

The Company may utilise artificial intelligence tools, automation software, and machine learning technologies to assist in the delivery of Services.

While reasonable efforts are made to review and validate outputs, the Client acknowledges that AI-generated content may contain inaccuracies or require human review.

The Client remains responsible for reviewing and approving all final deliverables prior to publication or implementation.

13. LIMITATION OF LIABILITY

13.1 Exclusion of Indirect Losses

To the maximum extent permitted by law, Smart Global Publicity Ltd shall not be liable for any:

Loss of profit
Loss of revenue
Loss of business opportunity
Loss of goodwill
Loss of anticipated savings
Loss of contracts
Loss of data
Business interruption
Consequential or indirect damages

arising from the use of our Website or Services.

13.2 Liability Cap

The total aggregate liability of Smart Global Publicity Ltd for any claim arising out of or relating to the Services shall not exceed the total fees paid by the Client during the three (3) months immediately preceding the event giving rise to the claim.

13.3 Third-Party Services

We shall not be liable for any losses resulting from:

Google platform changes
Microsoft platform changes
Meta platform changes
Search engine updates
Hosting failures
Domain registrar failures
Software bugs
Plugin conflicts
Security breaches caused by third-party providers
Third-party service interruptions

13.4 Consumer Rights

Nothing in these Terms excludes liability where such exclusion is prohibited by law, including liability for:

Fraud
Fraudulent misrepresentation
Death or personal injury caused by negligence

14. CONFIDENTIALITY

Both parties agree to maintain the confidentiality of all non-public information disclosed during the course of the business relationship.

Confidential information includes but is not limited to:

Marketing strategies
Business plans
Client lists
Commercial information
Pricing structures
Financial information
Login credentials
Internal reports

Confidential information shall not be disclosed to third parties except:

Where required by law
Where authorised in writing
Where disclosure is necessary for the provision of Services

These obligations shall survive termination of the business relationship.

15. DATA PROTECTION AND GDPR COMPLIANCE

15.1 Data Protection Commitment

Smart Global Publicity Ltd is committed to complying with:

UK GDPR
Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)

15.2 Data Processor Relationship

Where we process personal data on behalf of a Client, we act as a Data Processor and shall process personal data only in accordance with documented instructions provided by the Client.

15.3 Client Responsibilities

The Client confirms that they:

Have lawful grounds for processing personal data
Have obtained necessary consents where required
Have appropriate privacy notices in place
Comply with applicable data protection laws

15.4 Security Measures

We implement commercially reasonable technical and organisational measures designed to safeguard personal data from:

Unauthorised access
Accidental disclosure
Loss
Destruction
Alteration

15.5 Subprocessors

The Client acknowledges that we may utilise third-party service providers including:

Google
Microsoft
Meta
OpenAI
Hosting providers
CRM systems
Email marketing platforms
Analytics providers

where reasonably necessary for the provision of Services.

16. WEBSITE DISCLAIMER

The content published on this Website is provided for general informational purposes only.

While reasonable efforts are made to ensure accuracy, Smart Global Publicity Ltd makes no representation or warranty regarding:

Completeness
Accuracy
Reliability
Availability
Suitability

of any information contained on the Website.

Any reliance on Website content is entirely at the user’s own risk.

Nothing contained on the Website shall constitute:

Legal advice
Financial advice
Accounting advice
Tax advice
Investment advice

Professional advice should always be sought where appropriate.

17. ACCEPTABLE USE POLICY

Users of the Website agree not to:

17.1 Unlawful Activities

Use the Website for any unlawful, fraudulent, harmful, or abusive purpose.

17.2 Security Violations

Attempt to:

Gain unauthorised access
Circumvent security measures
Probe vulnerabilities
Interfere with Website operations

17.3 Malicious Software

Upload, transmit, distribute, or introduce:

Viruses
Malware
Spyware
Ransomware
Harmful code

17.4 Automated Access

Use bots, crawlers, scrapers, harvesting tools, or automated systems to access Website content without prior written consent.

17.5 Reputation Harm

Use the Website in a manner that may damage the reputation, operation, or commercial interests of Smart Global Publicity Ltd.

We reserve the right to suspend or block access where misuse is identified.

18. REFUND AND CANCELLATION POLICY

18.1 General Policy

Due to the customised and professional nature of our Services, refunds are generally not available once work has commenced.

18.2 Non-Refundable Services

The following are non-refundable:

Deposits
Consulting services
Marketing strategies
SEO work
Audits
Research
Reporting
Web development work completed
Advertising management services delivered
Content creation services delivered

18.3 Advertising Spend

Advertising budgets paid directly to advertising platforms remain entirely non-refundable.

18.4 Exceptional Circumstances

Refunds may be granted solely at the Company’s discretion.

Any approved refund shall be limited to the portion of Services not yet delivered.

18.5 Cancellation

Unless otherwise agreed in writing:

Monthly retainers require thirty (30) days written notice.
Cancellation does not affect invoices already issued.
Work completed before cancellation remains payable.

19. SERVICE LEVEL AGREEMENT (SLA)

For Clients engaged under a recurring service agreement:

19.1 Communication

We aim to respond to emails within two (2) business days.

19.2 Support Requests

Support requests shall be reviewed during normal business hours.

19.3 Reporting

Where included within the service package, reporting shall be provided monthly.

19.4 Strategy Sessions

Strategy meetings shall be conducted according to the agreed service package.

19.5 No Guarantee

This SLA governs communication and service delivery expectations only.

It does not guarantee:

Rankings
Leads
Traffic
Sales
Revenue
Advertising performance

20. SUSPENSION OF SERVICES

We reserve the right to suspend Services immediately where:

Invoices remain unpaid
The Client breaches these Terms
Illegal activity is suspected
The Client engages in abusive conduct
Platform policies are violated

Service suspension shall not relieve the Client of payment obligations.

21. TERMINATION

Either party may terminate the business relationship by providing thirty (30) days written notice unless otherwise agreed.

Upon termination:

Outstanding invoices become immediately payable.
Access to Company-owned systems may be revoked.
Completed Deliverables already paid for shall remain available to the Client.
Ongoing work may cease immediately following termination.

Sections relating to confidentiality, liability, intellectual property, payment obligations, and dispute resolution shall survive termination.

22. FORCE MAJEURE

The Company shall not be liable for any delay or failure to perform obligations where such delay or failure results from events beyond its reasonable control, including:

Natural disasters
Floods
Fire
Power failures
Internet outages
Cyber attacks
Government actions
Labour disputes
Pandemics
War
Civil unrest
Third-party service failures

Performance obligations shall be suspended for the duration of the event.

23. CHANGES TO THESE TERMS

Smart Global Publicity Ltd reserves the right to amend these Terms at any time.

Updated Terms shall become effective immediately upon publication on the Website.

Continued use of the Website or Services constitutes acceptance of the revised Terms.

24. GOVERNING LAW AND JURISDICTION

These Terms shall be governed by and interpreted in accordance with the laws of England and Wales.

Any dispute arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

25. CONTACT INFORMATION

Smart Global Publicity Ltd

Company Number: 17096201

Registered Office:
6 Skipton Road
Colne
England
BB8 0NH

Website:
https://smartglobalpublicity.co.uk

Email:
hello@smartglobalpublicity.co.uk

For legal, compliance, privacy, or contractual enquiries, please contact us using the details above.