Last Updated: May 2026
1. INTRODUCTION
This Cookie Policy explains how Smart Global Publicity Ltd (“Company”, “we”, “our”, or “us”) uses cookies and similar technologies on:
This Policy should be read alongside our Privacy Policy and Terms & Conditions.
By using our website, you may consent to the use of cookies as described in this Policy through our cookie consent management platform.
2. COMPANY INFORMATION
Smart Global Publicity Ltd
Company Number: 17096201
Registered Office:
6 Skipton Road
Colne
England
BB8 0NH
Website:
https://smartglobalpublicity.co.uk
Email:
hello@smartglobalpublicity.co.uk
3. WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit a website.
Cookies help websites:
- Function properly
- Remember preferences
- Improve performance
- Measure usage
- Deliver personalised content
- Support advertising and remarketing activities
Cookies may be:
Session Cookies
Deleted automatically when you close your browser.
Persistent Cookies
Remain on your device until deleted or expired.
First-Party Cookies
Set directly by our website.
Third-Party Cookies
Set by external providers and services.
4. WHAT TYPES OF COOKIES WE USE
Our website may use the following categories of cookies:
Strictly Necessary Cookies
These cookies are essential for the operation of the website.
They enable:
- Page navigation
- Security functions
- Form submissions
- Website functionality
- Cookie preference storage
These cookies cannot be disabled through our consent platform.
Legal Basis
Legitimate Interest
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website.
They may collect information such as:
- Pages visited
- Session duration
- Device information
- Geographic region
- Traffic sources
- User interactions
Examples may include:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Microsoft Clarity
Legal Basis
Consent
Functional Cookies
Functional cookies improve website functionality and user experience.
Examples include:
- Language preferences
- User settings
- Saved preferences
Legal Basis
Consent
Advertising and Marketing Cookies
Advertising cookies help us:
- Measure campaign performance
- Build remarketing audiences
- Improve advertising effectiveness
- Deliver relevant advertising
These cookies may be used by:
- Google Ads
- Microsoft Ads
- Meta (Facebook & Instagram)
- Other advertising networks
Legal Basis
Consent
5. GOOGLE CONSENT MODE V2
Our website uses Google Consent Mode v2.
Google Consent Mode v2 allows us to adjust the behaviour of Google tags based on the consent choices made by visitors.
The following consent signals may be used:
ad_storage
Controls storage related to advertising.
analytics_storage
Controls storage related to analytics.
ad_user_data
Controls whether user data may be sent to Google for advertising purposes.
ad_personalization
Controls whether personalised advertising may be used.
If consent is denied:
- Google tags operate in a restricted mode.
- Advertising personalisation may be disabled.
- Analytics data may be modelled rather than directly collected.
Google may process data according to its own privacy policies.
For more information:
6. MICROSOFT CLARITY
We may use Microsoft Clarity to better understand user behaviour and improve website performance.
Microsoft Clarity may collect:
- Mouse movements
- Scroll behaviour
- Session recordings
- Click activity
- Technical device information
Clarity data helps us improve website usability and user experience.
For more information:
Microsoft Clarity will only operate where consent has been obtained where required by law.
7. GOOGLE ANALYTICS
We may use Google Analytics 4 (GA4) to collect information regarding website usage.
Google Analytics may collect:
- Device information
- Browser information
- IP-derived location information
- Website interactions
- Session information
Google Analytics helps us:
- Improve website performance
- Understand visitor behaviour
- Measure marketing effectiveness
Analytics cookies are only activated where consent is provided.
8. GOOGLE ADS AND REMARKETING
We may use Google Ads features including:
- Conversion Tracking
- Enhanced Conversions
- Remarketing
- Audience Building
These technologies may allow us to:
- Measure advertising performance
- Display advertisements to previous visitors
- Improve campaign effectiveness
Advertising cookies are only activated where consent is granted.
9. MICROSOFT ADVERTISING
We may use Microsoft Advertising technologies including:
- Universal Event Tracking (UET)
- Conversion Tracking
- Audience Remarketing
These technologies help us evaluate advertising effectiveness and improve marketing performance.
Advertising cookies are only activated where consent is granted.
10. META PIXEL
We may use Meta Pixel and related technologies provided by Meta Platforms.
These tools help us:
- Measure conversions
- Create audiences
- Optimise advertising campaigns
- Improve marketing performance
Meta cookies are only activated where consent is granted.
For more information:
11. LINKEDIN INSIGHT TAG
We may use LinkedIn Insight Tag to:
- Measure advertising performance
- Understand professional audience engagement
- Create advertising audiences
LinkedIn tracking technologies are only activated where consent is granted.
For more information:
12. MANAGING COOKIE PREFERENCES
Visitors may manage cookie preferences at any time through:
- Our cookie banner
- Our cookie preference centre
- Browser settings
You may:
- Accept all cookies
- Reject non-essential cookies
- Customise consent preferences
Changing preferences may affect website functionality.
13. HOW TO DISABLE COOKIES
Most web browsers allow users to:
- Delete cookies
- Block cookies
- Restrict tracking technologies
Instructions can usually be found in your browser settings.
Common browsers include:
- Google Chrome
- Microsoft Edge
- Firefox
- Safari
Please note that disabling certain cookies may impact website performance and functionality.
14. INTERNATIONAL DATA TRANSFERS
Some of our technology providers may process information outside the United Kingdom.
Where such transfers occur, appropriate safeguards are implemented, including:
- Standard Contractual Clauses
- UK International Data Transfer Agreements
- Adequacy decisions
15. CHANGES TO THIS COOKIE POLICY
We reserve the right to update this Cookie Policy at any time.
The latest version will always be published on our website.
Continued use of the website following updates constitutes acceptance of the revised Policy.
16. CONTACT US
If you have any questions regarding this Cookie Policy or our use of cookies, please contact:
Smart Global Publicity Ltd
Email:
hello@smartglobalpublicity.co.uk
Website:
https://smartglobalpublicity.co.uk
Registered Office:
6 Skipton Road
Colne
England
BB8 0NH