Last Updated: May 2026
1. INTRODUCTION
Smart Global Publicity Ltd (“Company”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information in a transparent, secure, and lawful manner.
This Privacy Policy explains how we collect, use, store, process, and protect your personal information when you:
- Visit our website https://smartglobalpublicity.co.uk
- Submit an enquiry
- Request a quotation
- Engage our services
- Subscribe to marketing communications
- Communicate with us by email, telephone, social media, or other channels
This Privacy Policy is designed to comply with:
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
- Privacy and Electronic Communications Regulations (PECR)
2. DATA CONTROLLER
Smart Global Publicity Ltd is the Data Controller responsible for your personal data.
Company Details:
Smart Global Publicity Ltd
Company Number: 17096201
Registered Office:
6 Skipton Road
Colne
England
BB8 0NH
Website:
https://smartglobalpublicity.co.uk
Email:
hello@smartglobalpublicity.co.uk
3. PERSONAL DATA WE COLLECT
We may collect and process the following categories of personal data:
Contact Information
- Full name
- Company name
- Email address
- Telephone number
- Job title
Business Information
- Business name
- Website URL
- Industry information
- Marketing objectives
- Budget information
- Project requirements
Technical Information
- IP address
- Browser type
- Device information
- Operating system
- Screen resolution
- Referral source
- Session information
Website Usage Data
- Pages visited
- Time spent on pages
- Navigation behaviour
- Click activity
- Form submissions
Marketing Data
- Communication preferences
- Campaign interactions
- Newsletter subscriptions
- Advertising engagement
4. HOW WE COLLECT YOUR DATA
We collect personal information through:
Direct Interactions
When you:
- Complete a contact form
- Request a proposal
- Book a consultation
- Subscribe to a newsletter
- Contact us via email
- Contact us via telephone
- Communicate through social media
Automated Technologies
Through:
- Cookies
- Analytics tools
- Tracking technologies
- Server logs
- Advertising platforms
Third-Party Sources
Including:
- Google Ads
- Microsoft Ads
- Meta Platforms
- Referral partners
- Publicly available business information
5. LEGAL BASIS FOR PROCESSING
Under UK GDPR, we process personal data under one or more of the following lawful bases:
Consent
Where you have explicitly consented to receive marketing communications.
Contract
Where processing is necessary to provide services requested by you.
Legitimate Interests
Where processing is necessary for:
- Business development
- Service improvement
- Website security
- Fraud prevention
- Marketing our services to business contacts
Legal Obligations
Where processing is required by law, regulation, or governmental authority.
6. HOW WE USE YOUR INFORMATION
We use personal data for the following purposes:
Business Enquiries
- Responding to enquiries
- Providing quotations
- Scheduling consultations
- Managing client relationships
Service Delivery
- Providing digital marketing services
- Managing advertising campaigns
- Building websites
- Conducting analytics and reporting
Marketing Activities
- Sending newsletters
- Sending service updates
- Sharing educational content
- Promoting our services
Website Improvement
- Monitoring website performance
- Analysing visitor behaviour
- Improving user experience
- Optimising conversion rates
Legal and Security Purposes
- Fraud prevention
- Security monitoring
- Compliance with legal obligations
- Protecting our rights and interests
7. COOKIES AND TRACKING TECHNOLOGIES
Our website may use:
Essential Cookies
Required for website functionality.
Analytics Cookies
Used to understand website usage and performance.
Examples may include:
- Google Analytics
- Google Tag Manager
- Microsoft Clarity
Advertising Cookies
Used for:
- Remarketing
- Conversion tracking
- Audience building
- Advertising optimisation
Examples may include:
- Google Ads
- Microsoft Ads
- Meta Pixel
- LinkedIn Insight Tag
Where legally required, non-essential cookies will only be activated after obtaining your consent.
For more information, please refer to our Cookie Policy.
8. MARKETING COMMUNICATIONS
We may send marketing communications where:
- You have subscribed to receive them; or
- We have a legitimate interest in promoting relevant services to business contacts.
You may unsubscribe at any time by:
- Clicking the unsubscribe link
- Contacting us directly
- Emailing hello@smartglobalpublicity.co.uk
9. SHARING YOUR INFORMATION
We do not sell personal data.
We may share personal information with trusted service providers where necessary to deliver services.
These may include:
Technology Providers
- Microsoft
- Meta
- OpenAI
Website Providers
- Hosting companies
- Domain registrars
- Cloud storage providers
Business Systems
- CRM platforms
- Email marketing providers
- Payment processors
- Project management software
All third parties are required to process personal data securely and lawfully.
10. INTERNATIONAL DATA TRANSFERS
Some of our service providers may process data outside the United Kingdom.
Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are implemented, including:
- Adequacy decisions
- Standard Contractual Clauses (SCCs)
- UK-approved transfer mechanisms
11. DATA SECURITY
We implement reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Accidental disclosure
- Loss
- Misuse
- Destruction
- Alteration
Measures may include:
- Password protection
- Access controls
- Encryption
- Secure hosting environments
- Staff confidentiality obligations
No online transmission can be guaranteed to be completely secure.
12. DATA RETENTION
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected.
Typical retention periods may include:
Client Records
Up to 7 years for accounting and legal purposes.
Marketing Records
Until consent is withdrawn or the information is no longer relevant.
Website Analytics
According to platform-specific retention settings.
Retention periods may be extended where required by law or for legitimate business purposes.
13. YOUR RIGHTS UNDER UK GDPR
You have the right to:
Right of Access
Request access to personal data we hold about you.
Right to Rectification
Request correction of inaccurate information.
Right to Erasure
Request deletion of your personal data where applicable.
Right to Restrict Processing
Request limitation of processing activities.
Right to Data Portability
Receive your personal data in a structured format.
Right to Object
Object to processing based on legitimate interests.
Right to Withdraw Consent
Withdraw consent at any time where processing relies on consent.
14. DATA BREACHES
In the event of a personal data breach that presents a risk to individuals’ rights and freedoms, we will take appropriate action, including notifying relevant authorities and affected individuals where required by law.
15. THIRD-PARTY WEBSITES
Our website may contain links to external websites.
We are not responsible for:
- Privacy practices
- Content
- Security measures
of third-party websites.
Users should review the privacy policies of any external websites they visit.
16. CHILDREN’S PRIVACY
Our services are intended for businesses and adults.
We do not knowingly collect personal data from children under the age of 18.
If we become aware that such information has been collected, we will take reasonable steps to delete it.
17. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy from time to time.
The latest version will always be available on our website.
Continued use of our website or services following changes constitutes acceptance of the revised Privacy Policy.
18. COMPLAINTS
If you have concerns regarding how we process your personal information, please contact us first so that we can attempt to resolve the matter.
You also have the right to lodge a complaint with:
Information Commissioner’s Office (ICO)
Website:
https://ico.org.uk
Telephone:
0303 123 1113
19. CONTACT US
If you have any questions regarding this Privacy Policy or your personal information, please contact:
Smart Global Publicity Ltd
Email:
hello@smartglobalpublicity.co.uk
Website:
https://smartglobalpublicity.co.uk
Registered Office:
6 Skipton Road
Colne
England
BB8 0NH